For many businesses, marketing efforts must reach a local audience. Here are some local marketing strategies for small businesses.

Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (SERP- search engine results page) often referred to as "natural", "organic", or "earned" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. Local SEO, however, differs in that it is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when users enter local searches for its products or services. Ranking for local search involves a similar process to general SEO but includes some specific elements to rank a business for local search. For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google, Yahoo, Bing,Yandex, Baidu and other search engines but for better optimization in your...

With COVID-19 rebounding and slowing gallery openings, we will keep your art experiences alive by looking back at some more memorable shows/reviews. Today we revisit the Anthropology Museum in Xalapa Mexico where I spent five wonderful hours absorbing ancient culture in 2014. BY NANCY MOYER SPECIAL TO THE MONITOR Travel to Veracruz offered me the good …

The Prado Museum ( PRAH-doh; Spanish: Museo del Prado [muˈseo ðel ˈpɾaðo]), officially known as Museo Nacional del Prado, is the main Spanish national art museum, located in central Madrid. It is widely considered to house one of the world's finest collections of European art, dating from the 12th century to the early 20th century, based on the former Spanish royal collection, and the single best collection of Spanish art. Founded as a museum of paintings and sculpture in 1819, it also contains important collections of other types of works. The Prado Museum is one of the most visited sites in the world and is considered one of the greatest art museums in the world. The numerous works by Francisco Goya, the single most extensively represented artist, as well as by Hieronymus Bosch, El Greco, Peter Paul Rubens, Titian, and Diego Velázquez, are some of the highlights of the collection. Velázquez and his keen eye and sensibility were also responsible for...

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates...

El puesto comercial en el Museo Indio Mille Lacs también dará la bienvenida a los