The adoption of a multi-cloud strategy has become a standard practice for a large percentage of Indian enterprises, and this trend is a major driver for the adoption of a Market Based Management Of Cloud approach. A multi-cloud strategy, where an organization uses services from more than one public cloud provider (e.g., using AWS for some workloads and Microsoft Azure for others), offers significant benefits in terms of avoiding vendor lock-in and being able to use the best-of-breed services from each cloud. However, it also creates a massive management headache. Each cloud has its own unique set of services, its own pricing model, and its own management console. This creates a fragmented and inconsistent experience for users and makes it incredibly difficult for a central IT or finance team to get a single, unified view of the company's total cloud usage and spending. A market-based management approach, enabled by a multi-cloud CMP, is the essential solution to this modern complexity. It provides a single, abstracted layer that sits on top of all the different clouds, creating a unified internal marketplace for cloud services, regardless of the underlying provider. This is a critical capability for any Indian enterprise pursuing a serious multi-cloud strategy.
Key Players
The key players enabling market-based management in a multi-cloud Indian context are the vendors of third-party, cloud-agnostic Cloud Management Platforms. While the native tools of AWS, Azure, and GCP are excellent for managing their own environments, they are not designed to manage a competitor's cloud. This creates a massive opportunity for the independent CMP vendors like VMware, Nutanix, and a host of other cloud management platforms. Their core value proposition is their neutrality and their ability to provide a "single pane of glass" that spans across all the major public clouds as well as a company's own private cloud or on-premise infrastructure. They provide the unified dashboard for cost visibility, the cross-cloud policy engine for governance, and the orchestration tools for deploying applications to the most appropriate cloud. The major Indian system integrators (SIs) are also crucial key players in this multi-cloud world. They provide the high-end consulting services to help an Indian enterprise develop its multi-cloud strategy and the deep technical expertise to implement and manage the CMP and to handle the complex networking and security integrations required to connect the different cloud environments. They are the essential "glue" that makes a multi-cloud strategy a practical reality.
Future in Market Based Management Of Cloud
The future of market-based management in a multi-cloud India will be defined by a greater level of abstraction and automation in workload placement. The next generation of CMPs will not just provide visibility across multiple clouds; they will use AI to make intelligent, automated decisions about where a new application or workload should be deployed. This is a concept known as "cloud brokerage." The platform will have a real-time understanding of the cost, performance, and compliance characteristics of each cloud provider. When a developer wants to deploy a new application, they will simply define its requirements (e.g., "I need a database with this level of performance and it must reside within India for data sovereignty reasons"), and the AI-powered broker will automatically provision that workload on the cloud that offers the best combination of cost and performance while meeting all the compliance constraints. This future vision is one of a truly abstracted, "meta-cloud," where the developer does not even need to know or care which underlying public cloud their application is running on. This is a complex future, but it is the ultimate expression of a market-based approach, where workloads are automatically routed to the most efficient "supplier" in the market.
Key Points
Several key points define the importance of market-based management for India's multi-cloud journey. First, as multi-cloud becomes the standard for Indian enterprises, the complexity of managing disparate environments makes a unified management platform a necessity, not a luxury. Second, the key players are the independent, cloud-agnostic CMP vendors who can provide a "single pane of glass," and the Indian SIs who provide the essential integration and advisory services. Third, the future lies in greater abstraction and AI-powered "cloud brokerage," which will automatically place workloads on the optimal cloud based on a market-like analysis of cost and performance. Finally, for Indian companies, who often have to navigate specific data sovereignty regulations, a multi-cloud management platform is a critical tool for ensuring that data is always stored and processed in the correct geographic region, a capability more advanced than what is standard in many parts of South America or MEA. The Market Based Management Of Cloud size is projected to grow to USD 14.62 Billion by 2035, exhibiting a CAGR of 16.1% during the forecast period 2025-2035.
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